Why Ikea makes you assemble your own furniture

Ikea's greatest innovation came from its greatest challenge. Find me elsewhere: Instagram: https://www.instagram.com/philedwardsinc/ Twitter: https://twitter.com/philedwardsinc Patreon: https://www.patreon.com/philedwardsinc Check out the Ikea book: Amazon affiliate link: https://amzn.to/3AHhCrz Free link on Internet Archive: https://archive.org/details/isbn_9780061119859/ Find me elsewhere: Instagram: https://www.instagram.com/philedwardsinc/ Twitter: https://twitter.com/philedwardsinc Where I get my music (Free trial affiliate link): https://share.epidemicsound.com/olkrqv My camera circa as of February 2022 (affiliate link): https://amzn.to/3HDcWVz My main lens: https://amzn.to/3IteXEK My main light: https://amzn.to/3pjO0M8 My main light accessory: https://amzn.to/3M6eL0j Here's that paper I linked, about Ikea's various innovations. I read it after writing this video, but it echoes a ton of the same points: https://www.proquest.com/docview/224961821?pq-origsite=gscholar&fromopenview=true Ikea's own museum has a lot of the stuff in this video, including catalogs! https://ikeamuseum.com/

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