How Daniel Caesar's Team HACKED The Music Industry!

The Manager's Playbook
The Manager's Playbook
5.9 هزار بار بازدید - 2 ماه پیش - These two business partners of
These two business partners of Daniel Caesar first started their careers at the ages of 18 and 19 by Co-Producing Eminem's 'Not Afraid'!

In this podcast, discover how Daniel Caesar's music producers and managers, Matthew Burnett and Jordan Evans, beat the music industry, sharing their journey in their own words.Learn how they implemented innovative strategies and techniques to dominate the music scene, gaining insight into their creative process and the impact they had on the industry as a whole.

Uncover the behind-the-scenes story of how these talented individuals changed the game and paved the way for a new era of conduct in the music business for the benefit of the artist. If you're curious about the inner workings of the music business, this video is a must-watch!


0:00 Daniel Caesar is the ultimate songwriter
1:55 Ruiz Intro
5:00 Co-Producing Eminem's "Not Afraid" #1 Single
7:08 Jordan Evan Upbringing
8:56 Matt Burnett Upbringing
9:54 How the legendary Boi-1da helped shape their careers  
13:34 How Jordan & Matthew Met
14:35 How a high school bread four massive producers
19:21 “It Was Always a Hobby Until It Wasn’t”
21:03 Signing to Boi-1da
24:43 The Story behind making Eminem’s ICONIC “Not Afraid”
28:11 The introduction to Daniel Caesar
51:15 Major Record Label Bidding Wars
53:00 Daniel Caesar's team stuck in Apple Music vs Spotify Streaming WARS
57:39 Daniel Caesar ‘Freudian’ Tour
58:27 Their Independent Label Business Structure
1:06:39 How “Best Part” (feat. H.E.R) was made
1:23:50 How Daniel Caesar wrote “Transform” & Set The Bar
1:28:18 Jessie Reyez’ Deal With Universal Music Group
1:30:01 The Orchard, Pharrell Williams, CASE STUDY 01
1:37:55 Industry Relationships & Network
1:39:52 Unconventional Partnership & Commissions
1:53:03 Transitioning Out Of Artist Management
2:00:35 Navigating Multiple Roles
2:08:30 How Do You Identify A Great Artist & What Makes A Great Manager?
2:15:35 Breaking An Artist in 2024
2:17:13 Less Is More & Adapting Authentically
2:20:15 What’s Next?

Matt and Jordan, the masterminds behind Daniel Caesar's success, with massive production credits for artists like Drake, Jay-Z and Nicki Minaj, dive deep and discuss with me the intense major label bidding war for Daniel Caesar, the Apple v Spotify Music streaming wars, the making of "Best Part" featuring H.E.R., and  the structure of their independent record label "Golden Child".  We explore Matt & Jordan's upbringing and how it shaped their careers as legendary Toronto Music Executives.


The legendary Boi-1da played a pivotal role in their journey, signing them and helping them transition from high school hobbies to massive producers. The story of how Jordan and Matthew met is as inspiring as the story behind making Eminem’s iconic "Not Afraid."

Their journey includes navigating multiple roles, from artist management to co-producing chart-topping hits. The transition out of artist management to focus on independent projects shows their versatility and commitment to their craft. Their insights on identifying a great artist and what makes a great manager are invaluable for anyone in the music industry.

Breaking an artist in 2024 requires a blend of authenticity and strategic planning. Matt and Jordan emphasize the content approach and adapting authentically to the ever-changing music landscape. What's next for these visionary music executives? With their industry relationships and network the future looks bright.

The unconventional partnerships and commissions they've navigated, such as the deal with The Orchard and collaborations with Pharrell Williams, showcase their ability to adapt and innovate. Their experience with CASE STUDY 01 is a testament to their strategic thinking and industry knowledge.


Subscribe for more insider stories and industry tips from the people who shape the sound of today.

For consulting inquiries with Mauricio Ruiz, please reach out to [email protected]

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Host: Mauricio Ruiz
Producer: Mauricio Ruiz
Production Manager: Erica Kongvongxay
Cinematographer: Delfin John Samaniego
Lighting: Isaac Crane
Editor: Jenny Thach
Color: Jenny Thach
Audio: Beau Cassidy
Production Company: 8 Til Faint

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