[Food & Beverage] McDonald's sensitive panel gives out free McFlurry | JCDecaux Netherlands

With a heatwave spreading across Europe, the temperature in Amsterdam was about to reach record high.
When the temperature reached 38.7 degrees, a JCDecaux panel opened automatically displaying 100 empty McFlurry cups. Passers-by could grab a cup and redeem it for a free ice cream at a McDonald's restaurant nearby.

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• #outdoor
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• #mcflurry_advertising
• #mcdonalds_campaign