Gemini for Data Scientists

Gemini for Data Scientists

In this lab, you are working as a data scientist for Cymbal superstore and you have been asked to help the marketing team identify, categorize, and develop new customers. The leadership team has asked you to split customers into 5 different groups based on their order behaviors and generate descriptive statistics about each group. However, you also want to give them some actionable next steps to take with each of these groups.

To identify these new customers, you will use Gemini, Vertex AI, and BigQuery to create, visualize, and summarize a K-means clustering model with ecommerce data to generate useful next steps for a marketing campaign. This lab is intended for data scientists of any experience level.

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