New Product Development (NPD) Process
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In this video, we are
In this video, we are going to learn about New Product Development process, also known as NPD process. We will discuss the importance of well defined NPD process, generic product development process phases, and look into each phase in detail.
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📚 Literature:
👉 Karl Ulrich, Steven Eppinger – Product Design and Development, Seventh Edition – geni.us/jKBni (Amazon)
👉 David G. Ullman – The Mechanical Design Process – Sixth Edition – geni.us/5GqL (Amazon)
👉 Allan Anderson, Teresa Jurgens-Kowal, Stephen Atherton, Jean-Jacques Verhaeghe, Carlos Rodriguez, Karen Dworaczyk, Jerry Fix - Product Development and Management Body of Knowledge: A Guidebook for Training and Certification, Second Edition – geni.us/yRqwQb (Amazon)
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00:00 Introduction
01:24 Importance of well-defined NPD process
03:22 New Product Development Process
04:06 Product discovery
05:46 Project planning
06:30 Product definition
07:49 Conceptual design
09:06 Detailed design
10:12 Testing and refinement
11:12 Ramp-up
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