Burris Presents: Cowboy Insurance

Experience "Cowboy Insurance," an original film by Burris Optics, taking you to Gateway Simmental Ranch in Lewistown, Montana. Follow Jim Butcher and his sons, Logan and Brock, as they tackle the challenges of ranching in a raw and demanding environment. Witness their efforts during the intense two-month calving season, where they combat unpredictable weather and predators to ensure the safety of their calves.

From protecting newborns to locating strays and defending the herd against coyotes, "Cowboy Insurance" provides a rare glimpse into the daily life of modern ranchers. Discover how Burris thermal optics have made the Butchers' job more efficient, saving them time and resources.

Join us as we explore the practical applications of thermal gear. Brock, who works the night shift, demonstrates how he uses Burris thermals to protect the calves, monitor the herd, and find lost animals in the dark. While thermal technology improves efficiency and equipment durability, being a cowboy is never easy—and that's exactly how they like it.

Immerse yourself in the real-world challenges of ranching and witness the impact of Burris thermal optics firsthand.

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