The Endless Virtual Aisle: Mad Engine and Kornit Atlas (Kentucky, USA)

“Using the DTG technology has helped our business grow exponentially. Print-on-demand allows our retail partners to keep zero inventory and an endless virtual aisle, so we’re able to constantly produce the next biggest thing.”

Mad Engine holds 150+ licenses including Marvel, Disney, and Coca-Cola. By acquiring longtime Kornit customer Fifth Sun in 2021, the company added print-on-demand capabilities, fulfilling short runs and delivering high-quality apparel without overstock and materials waste. Hear Technical Director Thomas Baker describe how Kornit “listens to the customer” in developing its latest technologies, and why partnering with Kornit has empowered Mad Engine to scale its operations.
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