Unit 2 (Marketing Campaign) Exam Warmup | BTEC National Business 2024

Join Jim for a Unit 2 exam warmup.

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SESSION TIMESTAMPS
00:00:00 Introduction
00:04:49 Part A & Part B Overview
00:08:48 Activity 1 overview
00:13:04 Activity 2 overview
00:15:36 Research pack contents
00:18:40 A4 notes - what you can include
00:21:20 AF2 Aims & Objectives
00:24:08 AF3 Analysis of Research
00:28:16 AF4 SWOT Analysis
00:32:00 AF4 Product Life Cycle
00:35:53 AF4 Key points
00:44:57 AF5 Marketing Message
00:48:01 AF5 Marketing Mix
01:00:17 AF6 Marketing Budget
01:04:49 Final Q&A

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