How Pittsburgh Steelers’ ‘Terrible Towel’ became good luck charm

During any Pittsburgh Steelers game, fans can be seen waving their “Terrible Towels” — a tradition that began with broadcaster Myron Cope during a championship run in 1975. TODAY's Craig Melvin reports on how the towel became part of the city’s identity.

» Subscribe to TODAY: http://on.today.com/SubscribeToTODAY
» Watch the latest from TODAY: http://bit.ly/LatestTODAY
About: TODAY brings you the latest headlines and expert tips on money, health and parenting. We wake up every morning to give you and your family all you need to start your day. If it matters to you, it matters to us. We are in the people business. Subscribe to our channel for exclusive TODAY archival footage & our original web series.

Connect with TODAY Online!
Visit TODAY's Website: http://on.today.com/ReadTODAY
Find TODAY on Facebook: http://on.today.com/LikeTODAY
Follow TODAY on Twitter: http://on.today.com/FollowTODAY
Follow TODAY on Instagram: http://on.today.com/InstaTODAY

» Stream TODAY All Day: https://www.today.com/allday
About: TODAY All Day is a 24/7 streaming channel bringing you the top stories in news and pop culture, celebrity interviews, cooking, and more. All in one place.

#pittsburgh #football #sports

• #news_politics
• #al_roker
• #entertainment
• #food
• #health
• #hoda_kotb
• #home
• #international_news
• #money
• #natalie_morales
• #savannah_gutherie
• #sports
• #style
• #today
• #today_show
• #breaking_news
• #concerts
• #domestic_news
• #interviews
• #media
• #parents
• #pets
• #politics
• #shopping
• #weather