How to make a sales page that ACTUALLY CONVERTS (get more sales)
10.4 هزار بار بازدید -
5 سال پیش
-
Your amazing online course deserves
Your amazing online course deserves a sales page that gets students to smash the buy button. In this video, we’ll share the MUST HAVE elements of an effective sales page and how to make one that actually converts.
#effectivesalespages #onlinecoursesalespage #onlinecourses
TIME STAMPS:
Intro - https://www.seevid.ir/fa/w/U5xCDq8V0xM
Sales funnel 101 - https://www.seevid.ir/fa/w/U5xCDq8V0xM
-Awareness - https://www.seevid.ir/fa/w/U5xCDq8V0xM
-Interest - https://www.seevid.ir/fa/w/U5xCDq8V0xM
-Decision - https://www.seevid.ir/fa/w/U5xCDq8V0xM
-Action - https://www.seevid.ir/fa/w/U5xCDq8V0xM
Main section - https://www.seevid.ir/fa/w/U5xCDq8V0xM
Selling sections - https://www.seevid.ir/fa/w/U5xCDq8V0xM
Instructor bio - https://www.seevid.ir/fa/w/U5xCDq8V0xM
Breakdown of course content - https://www.seevid.ir/fa/w/U5xCDq8V0xM
Testimonials & case studies - https://www.seevid.ir/fa/w/U5xCDq8V0xM
Email list, preview content, or free trials - https://www.seevid.ir/fa/w/U5xCDq8V0xM
Frequently asked questions - https://www.seevid.ir/fa/w/U5xCDq8V0xM
Final call to action - https://www.seevid.ir/fa/w/U5xCDq8V0xM
SUMMARY:
Sales Funnel 101
-Awareness
*Awareness happens outside of your sales page through advertising or marketing.
*Can optimize awareness through SEO
-Interest
*Look for ways to instill trust and build a relationship
*Elements that fulfill interest:
-Main titles and subtitles
-Images and videos
-Selling sections
-Instructor bio
-Email list
-Free trials & previews
-Testimonials
-Decision
*Answer specific questions and provide more details
*Elements that fulfill decision
-Breakdown of course content
-Testimonials and in-depth case studies
-Frequently asked questions
-Action
*Make it obvious where and how the customer can opt in
*Make it easy for them to purchase
*Elements that fulfill action
-Purchase and enrollment buttons
-Call to action
Elements
-Main section - at the top of the page
*Course title
-Should speak to the end result and for whom
-Be specific
*Subtitle
-Get more detailed about your solution
-Tell potential students what sets your course apart
*Images
-Related to course content
-Features course content
-Depicts a successful story
*Video
-Much more engaging
-Conveys more information
-Builds "know, like, trust" factor
*Purchase button
-Make it clear what you want them to do (buy your course)
-Selling section
*Title - should speak to a specific pain point
-Learn about pain points from email newsletter replies, blog or social media comments, or by listening to the audience of another influencer
*Body text - talk about how your course addresses that specific pain point
*Image or video - speak to the specific pain point
*Enrollment button - provide another opportunity for students to opt in
-Instructor bio
*Build affinity
-Talk about who you are and why you're qualified
-Share a personal story about why you made your course
-Include interesting personal information
-Breakdown of course content
*Course structure
*Lesson titles
*Mediums
*Lesson lengths
*Include an enrollment button
-Testimonials and case studies
*Provides social proof
*Case studies go deeper into the story
*Potential students can imagine results for themselves
-Email list, preview content, or free trials
*For people who are still on the fence, these can be great ways to maintain a relationships after they leave your sales page
-Frequently asked questions
*Overcome sales objections
*Address specific questions
-How long is the course?
-Is there a refund policy?
-Final call to action
*Make a strong final appeal
*Colorful background, bold title, big button
*Share promotions or limited offers
RESOURCES:
This is a great breakdown of how sales funnels work (article and video): https://thrivethemes.com/sales-funnel/
5 سال پیش
در تاریخ 1398/06/28 منتشر شده
است.
10,416
بـار بازدید شده