Why Are Some People So Easily Fooled?

Are you easily fooled? Why we fall for April Fool's Pranks.
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BrainCraft is written and hosted by Vanessa Hill (Twitter: nessyhill) for PBS Digital Studios. Talking psychology, neuroscience & why we act the way we do.
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Main references:

Plassmann, H., O'Doherty, J., Shiv, B., & Rangel, A. (2008). Marketing actions can modulate neural representations of experienced pleasantness. Proceedings of the National Academy of Sciences, 105(3), 1050-1054. http://www.pnas.org/content/105/3/105...

Vohs, K. D., Baumeister, R. F., & Chin, J. (2007). Feeling duped: Emotional, motivational, and cognitive aspects of being exploited by others. Review of General Psychology, 11(2), 127.
http://carlsonschool.umn.edu/file/497...

Tasmanian Mock Walrus: http://hoaxes.org/af_database/year/ca...

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