A C&A Brenninkmeijer trick: Deckungsbeitrag & Opportunity Costs ; Brenninkmeyer

Ansgar John
Ansgar John
8.2 هزار بار بازدید - 8 سال پیش - A C&A merchant's feedback: "I
A C&A merchant's feedback: "I love the video! Only alcoholics and comptrollers care about percentages not German retailers! The Tuotten from Mettingen already knew that! Was do BCP%s have to do with Fund (Margin $) itself?"

"Ich liebe das Video! Nur Alkoholiker und Controller sind interessiert an Prozentsätzen, nicht aber Einzelhändler! Das wussten schon die Tötten! Was hat es mit dem Fund (GM$) auf sich?" a comment received at the end of June.

Aldi, C&A, IKEA, Nebraska Furniture Mart, Costco and other great retailers compare cash flow instead of comparing gross margin %s when merchandising. According to retail theory this is incorrect. The exception is what Germans call "Deckungsbeitrag und Opportunititaetskosten".

ALDI / Trader Joe's: "Since the very beginning the (German) Albrecht brothers calculated like this." Dieter Brandes http://www.konsequent-einfach.com/

IKEA: "What the hell are percentages anyway? IKEA is waking up with a vengeance." Founder Ingvar Kamprad http://sinaas.blogspot.fr/2012/09/wha...

Kmart: high gross margin targets lead to bankruptcy: http://www.dbusiness.com/July-August-...

NFM: Mrs. B. "I don't know education, books, percentages." 1980s - ROSE BLUMKIN - Omaha's Nebras...

Costco: http://answers.google.com/answers/thr...

A German explains Deckungsbeitragberechnung: https://www.seevid.ir/fa/w/inFYG...

Wikipedia: https://en.wikipedia.org/wiki/Contrib...

Contact me for the ways C&A used Deckungsbeitrag in the past and is using it again today: [email protected]
T: +31629547689

Thanks for watching, Ansgar John
8 سال پیش در تاریخ 1395/01/05 منتشر شده است.
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