Episode 2: Marty Neumeier | 'The Brand Gap' author - "Thinking Wrong"

In this episode, we sit down and chat with Marty Neumeier author of 'The Brand Gap', designer and Director of CEO Branding at Liquid agency.

Marty is known for constantly challenging the way we do things and creating 'charismatic brands' that go beyond just creativity or strategy.

Together we discussed everything from Marty's early artistic influences to his journey to The Brand Gap and how brand purchasing and designing is often more emotional than rational.

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Hosted by:
Andrew Dobbie, Founder MadeBrave - http://www.madebrave.com
Lewis Phillips, Founder Campfire - http://www.campfire.agency

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