Introduction to Optical Sales

In this quick introduction to optical sales, we discuss: making assumptions about customers, self-confidence, and features vs. benefits. Learn More about Laramy-K OpticianWorks: opticianworks.com/ Connect with us: www.facebook.com/opticianworks/ This video was produced by Laramy-K Optical Laramy-K Optical is a digital uncut and coating lab unlike any other. The only exclusively uncut lab in the country; we provide our customers with independent, high-end alternatives to corporate brands. Through craftsmanship, technology, and independent, innovative vendors like Younger, IOT, A&R, and Quantum Innovations we offer our customers the Integrity portfolio of freeform lenses and coatings. Made in the USA, the Integrity brand is not a generic house-brand, but is the absolute best available, designed to give the wearer that “wow!” experience. In addition to the digital line, we still offer conventional surfacing, including glass. Maintaining traditional equipment gives our customers vastly more flexibility in their dispensing, particularly when it comes to more difficult prescriptions. Learn More: www.laramyk.com/

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