A Marketing Plan

Marketing For Artists
By, Wendy Day

Marketing is the action of promoting yourself and your music through advertising to build your fanbase and make money.  It consists of market research, and positioning of product in the marketplace.  It also spreads the overall image and awareness that is put forth by your brand as you advertise, promote, do interviews and basically spread the word about your music (which is your product).
It’s necessary to know exactly who might buy your music and come to your shows, and tailor your marketing campaign to them. The best method to draw in fans is “word of mouth,” so therefore your goal should always be to spark positive conversation (word of mouth) about you and your music.  Ideally, you want people talking about you and checking you out to see who you are and if they like your music.  Repetition of the music to create familiarity is what builds the popularity of your songs.  Image is what attracts fans to you as an artist.  Therefore, marketing must contain aspects to create repetition of the music and spread awareness of you as an artist simultaneously.  Who Is Your Potential Fan? [...more at https://wendyday.wordpress.com/2017/0... ]

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