Dollar Shave Club Commercial - Why it worked

This ad has become an internet classic. But why was it so successful!? In today's video we breakdown the direct response tools used in the video to encourage users to take action.

Here's the link to the full original dollar shave club video: DollarShaveClub.com - Our Blades Are ...

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This commercial was so successful at the time it launched that the dollar shave club website crashed due to overloading of the server.

A few days later the dollar shave club had 12,000 new members.

So how did they do it!? Let's find out :-)

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