The Pyramid Principle - The SCQA Formula to Turn Any Idea into a Winning Pitch

The Pyramid Principle is a pitching framework developed by McKinsey and used by all large consulting companies to present ideas in the best possible way. It is based on Aristotelean inductive and deductive reasoning and develops a crystal clear hypothesis, followed by crystal clear arguments. Although developed for consultants, it can be used by anyone to pitch an idea or concept. Being data-driven, it is especially powerful for data-driven decision-making.