Understanding Costco's Ingenious Strategy

An analysis of Costco's operations and overall strategy.

Costco has been on a tear over the past decade. The company has seen record revenue, which in turn has made it the best-performing retail stock in the US. Costco is closed to the overall public and uses a unique membership-only strategy. This video analyses how this strategy works and how Costco makes people want to pay to be allowed to shop at its stores.

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