HUAWEI Overtakes Samsung in Q1 2024 Foldable Phone Market Share
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HUAWEI Overtakes Samsung in Q1
HUAWEI Overtakes Samsung in Q1 2024 Foldable Phone Market Share
In a surprising turn of events, Samsung, the long-standing leader in the global foldable phone market, has been dethroned by HUAWEI for the first time, according to Counterpoint Research. The Chinese brand's foldable devices accounted for a staggering 35% of the global foldable market share in Q1 2024, surpassing Samsung's 23% share.
This remarkable shift in the foldable phone landscape is particularly noteworthy given Samsung's dominance since the launch of the original Galaxy Fold in 2019 and the Galaxy Z Flip in 2020. Just a year ago, HUAWEI held a mere 14% global share, while Samsung commanded a commanding 58% of the market.
HUAWEI's Transition to 5G Foldables Fuels Market Dominance
Counterpoint Research attributes HUAWEI's ascent to the top of the global foldable phone market to its successful transition to 5G in foldable devices. The company's flagship Mate X5, which has been one of China's best-selling foldable phones for three consecutive quarters, played a pivotal role in this achievement. Additionally, the HUAWEI Pocket 2 emerged as a popular device for the company in Q1 2024.
Given the trade ban imposed on HUAWEI in 2019, the Chinese manufacturer has heavily relied on its domestic market, suggesting that the vast majority of its foldable phone shipments were concentrated in China during the first quarter of 2024.
HONOR and Motorola Surge in Yearly Growth
While HUAWEI and Samsung dominated the top two positions, other players in the foldable phone market also experienced significant growth. HONOR and Motorola both witnessed huge spikes in yearly growth, with Counterpoint citing their respective overseas shipments as contributing factors. In fact, these two brands secured the third and fourth positions in the global foldable phone market share rankings.
The Rise of Book-Style Foldable Phones
Interestingly, Counterpoint Research noted that Q1 2024 marked the first time since 2021 that book-style foldable phones accounted for the majority (55%) of global foldable phone shipments. However, the firm predicts a shift in this trend, as Flip foldables from HONOR, Xiaomi, and Samsung's highly anticipated Galaxy Z Flip 6 are set to launch later this year. Consequently, Flip-style foldables are expected to account for the majority of shipping foldable phones by the end of 2024.
Call to Action:
As the foldable phone market continues to evolve and new players emerge, it's essential to stay informed about the latest trends, market dynamics, and innovative devices. Subscribe to our channel and enable notifications to receive timely updates and in-depth analyses on the foldable phone market.
Share this video with your tech-savvy friends and colleagues to spark insightful discussions about the future of foldable devices and the competitive landscape. Your engagement helps us provide more comprehensive coverage and valuable insights into this rapidly growing segment of the smartphone industry.
Remember, staying ahead of the curve is crucial in the fast-paced world of technology. Join us on this exciting journey as we explore the latest developments, uncover hidden gems, and embrace the cutting-edge innovations that shape the future of mobile computing.
In a surprising turn of events, Samsung, the long-standing leader in the global foldable phone market, has been dethroned by HUAWEI for the first time, according to Counterpoint Research. The Chinese brand's foldable devices accounted for a staggering 35% of the global foldable market share in Q1 2024, surpassing Samsung's 23% share.
This remarkable shift in the foldable phone landscape is particularly noteworthy given Samsung's dominance since the launch of the original Galaxy Fold in 2019 and the Galaxy Z Flip in 2020. Just a year ago, HUAWEI held a mere 14% global share, while Samsung commanded a commanding 58% of the market.
HUAWEI's Transition to 5G Foldables Fuels Market Dominance
Counterpoint Research attributes HUAWEI's ascent to the top of the global foldable phone market to its successful transition to 5G in foldable devices. The company's flagship Mate X5, which has been one of China's best-selling foldable phones for three consecutive quarters, played a pivotal role in this achievement. Additionally, the HUAWEI Pocket 2 emerged as a popular device for the company in Q1 2024.
Given the trade ban imposed on HUAWEI in 2019, the Chinese manufacturer has heavily relied on its domestic market, suggesting that the vast majority of its foldable phone shipments were concentrated in China during the first quarter of 2024.
HONOR and Motorola Surge in Yearly Growth
While HUAWEI and Samsung dominated the top two positions, other players in the foldable phone market also experienced significant growth. HONOR and Motorola both witnessed huge spikes in yearly growth, with Counterpoint citing their respective overseas shipments as contributing factors. In fact, these two brands secured the third and fourth positions in the global foldable phone market share rankings.
The Rise of Book-Style Foldable Phones
Interestingly, Counterpoint Research noted that Q1 2024 marked the first time since 2021 that book-style foldable phones accounted for the majority (55%) of global foldable phone shipments. However, the firm predicts a shift in this trend, as Flip foldables from HONOR, Xiaomi, and Samsung's highly anticipated Galaxy Z Flip 6 are set to launch later this year. Consequently, Flip-style foldables are expected to account for the majority of shipping foldable phones by the end of 2024.
Call to Action:
As the foldable phone market continues to evolve and new players emerge, it's essential to stay informed about the latest trends, market dynamics, and innovative devices. Subscribe to our channel and enable notifications to receive timely updates and in-depth analyses on the foldable phone market.
Share this video with your tech-savvy friends and colleagues to spark insightful discussions about the future of foldable devices and the competitive landscape. Your engagement helps us provide more comprehensive coverage and valuable insights into this rapidly growing segment of the smartphone industry.
Remember, staying ahead of the curve is crucial in the fast-paced world of technology. Join us on this exciting journey as we explore the latest developments, uncover hidden gems, and embrace the cutting-edge innovations that shape the future of mobile computing.
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در تاریخ 1403/03/10 منتشر شده
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