Pricing Strategies for Products & Services

How do you decide the right pricing for your product? How confident are you in your pricing strategy? Do you just throw a number out and hope for the best? Are you afraid of leaving money on the table? In this workshop, discover the best practices for pricing products and services, the key differences between each, and learn how to confidently choose prices with the complexities of competition, channels, and market conditions. 4 best practice pricing strategies 4 most common pricing models Common pricing mistakes How to raise your prices We’ll cover all this and more so you can confidently determine pricing that’s fair to both you and your customers. Your Instructor: Sandy DeWald Sandy DeWald is an expert in bringing new products to market. With 20 years of experience in the manufacturing industry, she has developed and launched hundreds of new products into multiple market segments. Key areas of expertise involve the entire lifecycle of new product development including market research and idea validation; developing product specifications, features and benefits; and effectively launching new products into the market. As a lifelong learner, she has a BS in English/Biology from the University of South Carolina and an MBA from Union University and is excited to share what she’s learned in both academic and real-world business settings to help new entrepreneurs bring their ideas to life.