Chopsticks

This public service TV spot was broadcasted on the Spring Festival Gala 2014 and throughout the Chinese New Year’s holiday season in mainland China.  Chopsticks are not just commonly used utensils – they play an instrumental role in Chinese culture in expressing emotions, love, heritage, sharing, respect and gratitude.

Chairman - Tomaz Mok, McCann Guangming China
Creative Director - Tao Sun, McCann Guangming China
Executive Producer - Bin Zhang, Guan Chi Productions
Producer - Jing Min Liu, Guan Chi Productions
Director - Frank Chan
Director of Photography - Shih Shang Liu
Art Director - Xing Jia Shu
Music - Yin Bao

Shot on Alexa, BMPCC, Epic

All rights belong to CCTV and McCann Guangming China

• #people_blogs
• #chopsticks
• #chinese_new_year
• #chinese_culture
• #cny
• #chinese_short_film
• #public_service_announcement_tv_genre