Virgin Australia's new 'You Can't Keep a Good Thing Down' ad campaign

A 12-year-old schoolgirl from Melbourne will front Virgin Australia’s new travel campaign ‘You Can’t Keep A Good Thing Down’, unveiled today.
The campaign features Annie Jones, a vibrant young performer and 2020 America’s Got Talent finalist, who is unable to contain her excitement at finally returning to the airport to go on a family holiday with her mum.
Throughout her journey inside the Virgin Australia terminal, Annie’s excitement builds, as she breaks into a dreamy and playful dance to ‘What You Need’ by legendary Australian band, INXS. Annie can be seen grooving along the travelator, bopping through the concourse, before finally boarding her flight.
Virgin Australia General Manager Brand & Marketing, Michael Nearhos, said You Can’t Keep A Good Thing Down is all about bringing to life the excitement of flying with Virgin Australia again.