CH 16 || PART - 13 || DEVELOPING PRICING STRATEGIES AND PROGRAMS || PHILIP KOTLER

HERE IN THIS VIDEO WE WILL DISCUSS THE CHAPTER 16 OF MARKETING  FROM PHILIP KOTLER . TOPICS COVERED IN THIS VIDEO ARE:-
PROCESS OF SETTING PRICE
WHEN COMPANIES SET PRICES
PROCESS OF SETTING PRICE
STEP 1 : - SELECTING PRICING OBJECTIVES :-
STEP 2 : - DETERMINING DEMAND
STEP 3 :- ESTIMATING COST
STEP 4 :- ANALYZING COMPETITORS PRICES, COSTS AND OFFERS
HOW A PRODUCT PRICE IS AFFECTED BY COMPETITORS PRICE
WHO ARE VALUE PRICED COMPETITORS
MEANING OF VALUE PRICED COMPETITORS

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