5X More Callbacks (Sales Voicemail Examples)

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We all know mastering your cold calling game is essential for sales success. But what a lot of reps don’t come prepared for is voicemail. And that’s a real problem since 4 out of 5 cold calls end in a no pickup.

So, how can you up your voicemail game and maximize the value of every one of your calls? Simple—just use these three word-for-word voicemail templates.

So, ready to beef up your voicemails with these templates? Great, then let’s jump in.

1. The Foundation

The Foundation Template.

This is the template that each of the other voicemail templates are built on top of. And it goes like this:

Hello, this is [your name] from, [company name].

I’m calling because, [reason for calling]. This benefits you for, [benefits].

I will follow up with an email right now and I look forward to speaking with you shortly.

Have a great day. Goodbye.

It’s simple. And it’s effective.

Now let’s take a look at what using this template looks like in the real world.
Real World Example

So this is a word-for-word example of what I say when selling our Selling Made Simple Academy to the VP of Sales:

Hi this is Will Barron, calling from Salesman.org.

I’m calling because we’ve just improved your competitor’s revenue by 24% with 4 weeks of training and we can do the same for you.

I will follow up with an email right now and I look forward to speaking with you shortly.

So let’s break down this template so we can understand what we’re really trying to do here.

First off, you can see that I’m not doing anything weird or manipulative. The old-school way of selling would be something like this:

“I’m calling as I have something incredibly exciting to share and I need you to call back right now before you lose access to it…”

I’ve even heard old-school sales trainers tell reps to start sharing a benefit and then purposefully hang up halfway through the sentence so it sounds like they’ve been cut off.

Both of these tactics are gross and obviously manipulative.

Imagine using a tactic like this with a surgeon, which is who I used to sell to when I worked in medical device sales. They’d think you were an idiot at worst and at best, it would severely devalue you as an industry expert in their eyes.

2. The Referral

As you might’ve guessed, this is the template you can use to increase response rates by pointing to a referral.

So for example, every time I provided a high level of service to my surgical customers, I would ask them if they thought any of their colleagues could also benefit from the same value.

Often, they would provide a referral which I would then use voicemail, calls and email to follow up on.

So let’s look at how we can use this basic voicemail template specifically for referrals.

Hi, [prospect name], my name is, [your name], and I’m calling from, [company].

[Referrers name], suggested I should book a meeting with you and gave me your details because we have, [benefits to original prospect], for them and they think we can do the same for you.

I will send you an email right now with a little detail on how, [referrers name], thinks we can help you and it will be great to speak with you this week.

3. The Follow Up

Prospects don’t always show up to product demos, scheduled meetings, and other sales events. This is all a part of doing business and truth be told, it’s nothing to be worried about.

But we do need to relentlessly follow up on no-shows so we can either get a “no” from them and remove them from our pipeline or we can get another meeting booked in our calendar so we can progress the sale forward.

Therefore, if somebody no-shows, don’t follow-up by email. Instead, call them immediately. Be assertive here. They may have a very valid reason for not showing. But they’ve wasted your time, your company’s time, and your resources. Not acceptable for high-value dealmakers like you.

If you call the individual and they don’t answer, leave a voicemail using the following template:

Hi [prospects name]. I’m calling regarding our [meeting/call/demo] that we had booked for [time/date] which is today.

I want to make sure you’re not having any connection issues and as my schedule is now booked up, I want to see if I can squeeze you into another timeslot that fits.

I will call you again in an hour to get this wrapped up.

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