Nike unveils the Adapt BB, the first 'smart,' self-lacing shoe
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The Nike Adapt BB, priced
The Nike Adapt BB, priced at $350, does more than just lace itself. Using a power lacing system called Fit Adapt, users can adjust to find the perfect fit using the Nike Adapt mobile app. Boston Celtics star Jayson Tatum will wear the Adapt BB in the shoe’s professional debut Wednesday night when the Celtics play the Toronto Raptors.
Nike provided a glimpse of what the future of footwear could look like by introducing the first self-lacing smart basketball shoe on Tuesday.
The Adapt BB, priced at $350, does more than just lace itself. Using a power lacing system called Fit Adapt, users can adjust to find the perfect fit whether it's manually or digitally, using the Nike Adapt mobile app. A custom motor and gear train tighten or loosen to customize to your foot.
For Nike, this opens a new world of smart data insights into athletes' workouts. For athletes, it represents a new era and way they interact with sneakers.
Nike researchers said the Nike Adapt BB is the most tested shoe in its history. The company chose basketball as the first sport because of the demands basketball players put on their shoes with fast cuts and constant sprints.
Boston Celtics star Jayson Tatum has been the guinea pig secretly testing the Adapt behind the scenes. Tatum will wear the Adapt BB in the shoe's professional debut Wednesday night when the Celtics play the Toronto Raptors. The shoe is available to customers beginning Feb. 17.
Tatum said he's most impressed by how the shoe fits. "I try to tell people that it fits l like a glove. It's better than laces. There's no movement in there and it's very secure," Tatum told CNBC.
Customization is another key feature of the Adapt BB. The two buttons at the bottom of the shoe light up in the color of your choice while programming them, a feature that Tatum finds particularly interesting.
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Nike provided a glimpse of what the future of footwear could look like by introducing the first self-lacing smart basketball shoe on Tuesday.
The Adapt BB, priced at $350, does more than just lace itself. Using a power lacing system called Fit Adapt, users can adjust to find the perfect fit whether it's manually or digitally, using the Nike Adapt mobile app. A custom motor and gear train tighten or loosen to customize to your foot.
For Nike, this opens a new world of smart data insights into athletes' workouts. For athletes, it represents a new era and way they interact with sneakers.
Nike researchers said the Nike Adapt BB is the most tested shoe in its history. The company chose basketball as the first sport because of the demands basketball players put on their shoes with fast cuts and constant sprints.
Boston Celtics star Jayson Tatum has been the guinea pig secretly testing the Adapt behind the scenes. Tatum will wear the Adapt BB in the shoe's professional debut Wednesday night when the Celtics play the Toronto Raptors. The shoe is available to customers beginning Feb. 17.
Tatum said he's most impressed by how the shoe fits. "I try to tell people that it fits l like a glove. It's better than laces. There's no movement in there and it's very secure," Tatum told CNBC.
Customization is another key feature of the Adapt BB. The two buttons at the bottom of the shoe light up in the color of your choice while programming them, a feature that Tatum finds particularly interesting.
» Subscribe to CNBC: http://cnb.cx/SubscribeCNBC
About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more.
Connect with CNBC News Online
Get the latest news: http://www.cnbc.com/
Find CNBC News on Facebook: http://cnb.cx/LikeCNBC
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6 سال پیش
در تاریخ 1397/10/25 منتشر شده
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