The Calculated History of The Care Bears

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In the early 1980's, with a hit on their hands in Strawberry Shortcake, Kenner approached American Greetings about reimagining the Teddy Bear so they could take a bite out of the plush market.

What American Greetings came up with was not only a reimagining of the Teddy Bear but Care Bears were a full out assault on the marketplace in the United States with every kind of merchandise imaginable.

The Care Bears were everywhere and on everything.



SOURCES:
https://clevelandmagazine.com/in-the-...
https://www.newspapers.com/image/2279...
https://en.wikipedia.org/wiki/Care_Be...)
https://en.wikipedia.org/wiki/The_Car...
https://web.archive.org/web/200503030...
https://carebears.fandom.com/wiki/Car...
https://en.wikipedia.org/wiki/Care_Bears
https://en.wikipedia.org/wiki/The_Car...



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