From retail to resale: the trend disrupting fashion

We're buying more clothes than ever, but it's not all fast fashion. More than half of 25- to 34-year-olds buy secondhand or vintage clothes, and resale apps such as Depop, Stock X and Vestiaire Collective are tapping into the millennial and generation Z market. But if people are buying secondhand they're not buying new. Grace Shutti investigates how the fashion world is responding  Subscribe to The Guardian on YouTube ► is.gd/subscribeguardian Support the Guardian ► support.theguardian.com/contribute Today in Focus podcast ► www.theguardian.com/news/series/todayinfocus Sign up for the Guardian documentaries newsletter ► www.theguardian.com/info/2016/sep/02/sign-up-for-t… The Guardian ► www.theguardian.com/ The Guardian YouTube network: Guardian News ► is.gd/guardianwires Owen Jones talks ► bit.ly/subsowenjones Guardian Football ► is.gd/guardianfootball Guardian Sport ► bit.ly/GDNsport Guardian Culture ► is.gd/guardianculture Sources: Mintel UK Fashion and Sustainability report ► store.mintel.com/uk-fashion-sustainability-market-… Thred Up 2019 resale report ► www.thredup.com/resale How are Gen Z shopping for fashion? ► www.drapersonline.com/news/comment/comment-how-are… Depop economics: social media, social currency and the resale revolution ► www.thedigitalfairy.co.uk/download/digi-digest-dep… Britain’s thrifty young fashionistas: more than half of 25-34-year-olds buy second-hand clothes ► www.mintel.com/press-centre/retail-press-centre/br… Further reading: How Clothes-Swapping Became Chic ► www.vogue.co.uk/fashion/article/clothes-swapping-c… Rental And Resale Are Hot. But Sustainable Fashion Needs A $30 Billion Investment Behind The Scenes ► www.forbes.com/sites/isabeltogoh/2020/01/24/rental… All change?: London fashion week launches first ever swap shop ► www.theguardian.com/fashion/2020/feb/14/all-change… There’s never been a better time—or more need—to buy your clothes used ► qz.com/quartzy/1670729/the-importance-of-clothing-…

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