How to set up retargeting for your LinkedIn ads
18.6 هزار بار بازدید -
7 سال پیش
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Learn more on setting up
Learn more on setting up and installing an Insight Tag: Video
Learn more about permissioning: Video
In this video, I’m going to walk through the basics of setting up website retargeting for your campaign.
Website retargeting is the only way to market to members who’ve visited your website. For example, if you want to re-engage people who visited a specific product page on your website, then you can do so with retargeting by sending them a personalized Sponsored InMail message or engaging them in the feed with Sponsored Content when they visit LinkedIn.
Let’s start by creating a new Sponsored Content campaign, let’s give it a name, and choose an update to sponsor. Here on the targeting page, you’ll see the ability to set up website retargeting.
Here you can specify the websites from which you want to retarget. In this case, I want to re-engage people who visit our LinkedIn Marketing Solutions blog. I’ll start by clicking on “Create an audience to retarget”.
First, let’s name this segment “LinkedIn Marketing solutions blog.” This is just for your own reference and is not visible to members. I recommend giving this a specific name so you can easily identify your segments.
Next, type in or paste the URL for the page or pages of your site that you would like to retarget people from. There are three ways you can define which pages users are retargeted from.
First option is to select Exact, which will use the exact URL you will enter. Use this only if you have a static URL that doesn’t change, or if you never append anything to the end of your URL. LinkedIn will only retarget members who visit that exact URL, precisely as you type it in here. For example linkedin.com/blog/LMS would only retarget users from this page and would not retarget users from linkedin.com/blog or linkedin.com/blog/LMS/1133
Starts with will retarget any member who visits a landing page that begins with the URL you’ve entered. So in this case, if I choose starts with, it’ll retarget anyone that visits the main LinkedIn marketing solutions blog and anywhere on that site that begins with this specific URL– in this case, linkedin.com/blog/LMS.
Contains will retarget members on URLs that contain a specific string of characters. So for example if I enter in the word “thank-you”, then it will retarget members who visit any page on the linkedin.com domain with the string “thank-you” anywhere in the URL.
After you enter a URL and selected the appropriate rule for your URLs, you can add additional URLs to retarget website visitors from multiple pages. By entering multiple URLs you can retarget people who visited your blog for example, OR a specific product page on your site. At this time you cannot retarget users who visited multiple websites, for example Both the blog and products page.
In this example, I want to retarget anyone who either visits anywhere on the LinkedIn Marketing Solutions blog, or fills out a form and lands on the thank-you page.
Once you’re done, this will bring up a window with your Insight Tag, confirming that your retargeting audience has started building.
The next step is to install a LinkedIn Insight Tag.
The Insight Tag is a lightweight piece of javascript code that needs to be placed on your website to be able to set up website retargeting and/or conversion tracking. If you’ve already set up a LinkedIn Insight Tag on your site, you can skip this step.
However, if you haven’t yet set up the tag, please follow the directions in Campaign Manager. You can also click the link on the top right-hand side of the screen to learn how or check the link in the description below.
You must set up an insight tag to retarget your website visitors. If you have one but it's associated to another account go to that account to manage permissions. If you need to learn how to gain access to an Insight Tag through permissioning, click the link in the top right-hand side of the screen, or check out the links in the description below.
Pause and come back to this video when you’ve finished installing your tag. A couple things to remember:
Make sure your domain appears as Verified. “Verified” means the tag has been correctly added to your site and is transmitting data back to LinkedIn. If your domain is not appearing as verified after 24 hours, then you may have incorrectly installed the tag. Campaign Manager will not be able to build retargeting audiences until your domain has been verified. Check out the video I linked to for more details.
If your domain status appears as“Not working”, that means that the website where you added the tag either no longer exists or LinkedIn has not detected any data coming from this domain within the last 30 days.
Learn more about permissioning: Video
In this video, I’m going to walk through the basics of setting up website retargeting for your campaign.
Website retargeting is the only way to market to members who’ve visited your website. For example, if you want to re-engage people who visited a specific product page on your website, then you can do so with retargeting by sending them a personalized Sponsored InMail message or engaging them in the feed with Sponsored Content when they visit LinkedIn.
Let’s start by creating a new Sponsored Content campaign, let’s give it a name, and choose an update to sponsor. Here on the targeting page, you’ll see the ability to set up website retargeting.
Here you can specify the websites from which you want to retarget. In this case, I want to re-engage people who visit our LinkedIn Marketing Solutions blog. I’ll start by clicking on “Create an audience to retarget”.
First, let’s name this segment “LinkedIn Marketing solutions blog.” This is just for your own reference and is not visible to members. I recommend giving this a specific name so you can easily identify your segments.
Next, type in or paste the URL for the page or pages of your site that you would like to retarget people from. There are three ways you can define which pages users are retargeted from.
First option is to select Exact, which will use the exact URL you will enter. Use this only if you have a static URL that doesn’t change, or if you never append anything to the end of your URL. LinkedIn will only retarget members who visit that exact URL, precisely as you type it in here. For example linkedin.com/blog/LMS would only retarget users from this page and would not retarget users from linkedin.com/blog or linkedin.com/blog/LMS/1133
Starts with will retarget any member who visits a landing page that begins with the URL you’ve entered. So in this case, if I choose starts with, it’ll retarget anyone that visits the main LinkedIn marketing solutions blog and anywhere on that site that begins with this specific URL– in this case, linkedin.com/blog/LMS.
Contains will retarget members on URLs that contain a specific string of characters. So for example if I enter in the word “thank-you”, then it will retarget members who visit any page on the linkedin.com domain with the string “thank-you” anywhere in the URL.
After you enter a URL and selected the appropriate rule for your URLs, you can add additional URLs to retarget website visitors from multiple pages. By entering multiple URLs you can retarget people who visited your blog for example, OR a specific product page on your site. At this time you cannot retarget users who visited multiple websites, for example Both the blog and products page.
In this example, I want to retarget anyone who either visits anywhere on the LinkedIn Marketing Solutions blog, or fills out a form and lands on the thank-you page.
Once you’re done, this will bring up a window with your Insight Tag, confirming that your retargeting audience has started building.
The next step is to install a LinkedIn Insight Tag.
The Insight Tag is a lightweight piece of javascript code that needs to be placed on your website to be able to set up website retargeting and/or conversion tracking. If you’ve already set up a LinkedIn Insight Tag on your site, you can skip this step.
However, if you haven’t yet set up the tag, please follow the directions in Campaign Manager. You can also click the link on the top right-hand side of the screen to learn how or check the link in the description below.
You must set up an insight tag to retarget your website visitors. If you have one but it's associated to another account go to that account to manage permissions. If you need to learn how to gain access to an Insight Tag through permissioning, click the link in the top right-hand side of the screen, or check out the links in the description below.
Pause and come back to this video when you’ve finished installing your tag. A couple things to remember:
Make sure your domain appears as Verified. “Verified” means the tag has been correctly added to your site and is transmitting data back to LinkedIn. If your domain is not appearing as verified after 24 hours, then you may have incorrectly installed the tag. Campaign Manager will not be able to build retargeting audiences until your domain has been verified. Check out the video I linked to for more details.
If your domain status appears as“Not working”, that means that the website where you added the tag either no longer exists or LinkedIn has not detected any data coming from this domain within the last 30 days.
7 سال پیش
در تاریخ 1396/02/04 منتشر شده
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