Use QR Codes To Track How Effective Your Offline Marketing Is | billyelusiv.com
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QR codes are going to become more prevalent as smartphone adoption increases and wireless internet speeds get faster.
Discover how you can use QR codes to track how effective your offline marketing has been.
It is always really important to analyse how effective your marketing has been, what its Return On Investment was. This gives you an indication as to its success or failure, and decides whether you repeat that marketing effort again, or if you may need to tweak and modify it. Information here is the key for this.
So in my example, I have used a QR code on my business card.
Why use a QR code on a business card?
Creates interest and a talking point when you hand over the business card - In New Zealand QR codes are not yet in mainstream use, so there is still a novelty factor
Above the QR code I have written "What would happen if you scanned this QR Code?" This hopefully creates a bit of intrigue and triggers the inquisitive nature of people to want to find out. This is my very subtle call to action.
What is a QR code?
A QR code is a quick response code that is a visual representation of a domain address or contact details. You can scan the pixel image using your smartphone camera, and the image is translated into a website address. Scanning the image is a much quicker way to arrive at the website address than by typing in the url on your iphone or other smartphone.
How does the QR code track marketing effectiveness?
If you have it set up correctly and you are tracking the QR code through your google analytics or other website analytics, you can see how many people have scanned the QR code, what location they are from, then what actions they take on the website. Knowing this information gives you valuable insight into how effective your marketing has been where the original QR code is placed.
Utilise QR codes in your business
QR codes are going to become more popular and their use will grow, making it a fantastic way for you to be able to track the effectiveness of your offline marketing campaigns.
If you are running offline marketing, and you want some help with tracking its effectiveness, and you want it to drive potential customers to your website, then do get in touch.
For more, go to http://billyelusiv.com
QR codes are going to become more prevalent as smartphone adoption increases and wireless internet speeds get faster.
Discover how you can use QR codes to track how effective your offline marketing has been.
It is always really important to analyse how effective your marketing has been, what its Return On Investment was. This gives you an indication as to its success or failure, and decides whether you repeat that marketing effort again, or if you may need to tweak and modify it. Information here is the key for this.
So in my example, I have used a QR code on my business card.
Why use a QR code on a business card?
Creates interest and a talking point when you hand over the business card - In New Zealand QR codes are not yet in mainstream use, so there is still a novelty factor
Above the QR code I have written "What would happen if you scanned this QR Code?" This hopefully creates a bit of intrigue and triggers the inquisitive nature of people to want to find out. This is my very subtle call to action.
What is a QR code?
A QR code is a quick response code that is a visual representation of a domain address or contact details. You can scan the pixel image using your smartphone camera, and the image is translated into a website address. Scanning the image is a much quicker way to arrive at the website address than by typing in the url on your iphone or other smartphone.
How does the QR code track marketing effectiveness?
If you have it set up correctly and you are tracking the QR code through your google analytics or other website analytics, you can see how many people have scanned the QR code, what location they are from, then what actions they take on the website. Knowing this information gives you valuable insight into how effective your marketing has been where the original QR code is placed.
Utilise QR codes in your business
QR codes are going to become more popular and their use will grow, making it a fantastic way for you to be able to track the effectiveness of your offline marketing campaigns.
If you are running offline marketing, and you want some help with tracking its effectiveness, and you want it to drive potential customers to your website, then do get in touch.
For more, go to http://billyelusiv.com
12 سال پیش
در تاریخ 1391/11/02 منتشر شده
است.
263
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