The 10 Most Important Social Media Metrics & KPIs

Learn more about social media marketing: www.meltwater.com/en/blog/ultimate-social-media-ma… Learn more about social media metrics: www.meltwater.com/en/blog/measure-your-clients-goa… Enroll to the full course for free: academy.meltwater.com/courses/social-media-marketi… Assessing your social media results regularly will help you stay on track. Professor ‪@JasonMollica‬ shares: Engagement Social Media KPIs: - Engagement Rate - Likes - Comments - Shares - Retweets - Click-Through Rate Brand Awareness Social Media KPIs: - Impressions - Reach - Share of Voice (SoV) www.meltwater.com/en/blog/share-of-voice-definitio… Strategic Social Media Goals: - Increase blog & website traffic - Social Media Engagement - Increase leads & calls - Branding, reach & online visibility - Reputation - Sales & Conversions Would you like to automatically track your performance? Our solutions can help you: www.meltwater.com/en/products/social-media-analyti…