In Business- Celebrity Endorsements: New Dynamics

The Indian advertising and marketing scenario is seeing an interesting trend with celebrities picking up equities in the brands that they endorse.

Branding specialist Harish Bijoor, CEO, Harish Bijoor Consults discusses the on-going trend.

This video is originally sourced from Bloomberg TV India, you can watch it here: http://www.btvin.com/videos/watch/699...

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