Construire son Buyer Persona : Exemple

Build your Buyer Persona, your customer avatar or your marketing persona. In this video, I explain what your ideal customer profile should contain!

A buyer persona is a character imagined and described to test, understand and adapt your marketing actions. The goal is to better understand the needs of your customers in order to bring them the products and services that match their expectations.


▬▬▬ TO GO FURTHER ▬▬▬▬

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▬▬▬▬▬ CHAPTERS OF THIS VIDEO ▬▬▬▬▬▬

00:00 What is a buyer persona
00:30 Why give a face to your persona?
00:59 The usefulness of demographic data
01:36 The economic data of your Persona
02:20 The current context and the history
03:15 The frustrations and obstacles that block him
03:30 The motivations that drive him to act
04:12 His hidden objectives
05:57 Your persona's online behavioral data
06:50 Where to find a template to create your personas

▬▬▬▬▬▬▬ ABOUT THIS VIDEO ▬▬▬▬▬
This original video is brought to you by Startup-Now.co, a training and support center for business creation in the digital age. #StartupNow #DigitalMarketing #EmailMarketing #ContentMarketing #LudovicWrobel LJ Wrobel @startupnow777

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