Birkenstock goes toe-to-toe against counterfeiters

The German shoe company known for its ubiquitous sandals has lasted nearly 250 years. Correspondent Seth Doane talks with Birkenstock CEO Oliver Reichert about how the pandemic affected the popularity of their shoes, with the company racing to fill backorders of nearly a million pairs; how they are fighting manufacturers of fake Birkenstocks; and their partnerships with such luxury designers as Manolo Blahnik and Dior. #birkenstocks #birkenstocksandals #manoloblahnik #dior "CBS Sunday Morning" features stories on the arts, music, nature, entertainment, sports, history, science and Americana, and highlights unique human accomplishments and achievements. Check local listings for CBS Sunday Morning broadcast times. Subscribe to the "CBS Sunday Morning" YouTube channel: http://bit.ly/20gXwJT Get more of "CBS Sunday Morning": http://cbsn.ws/1PlMmAz Follow "CBS Sunday Morning" on Instagram: http://bit.ly/23XunIh Like "CBS Sunday Morning" on Facebook: https://bit.ly/3sRgLPG Follow "CBS Sunday Morning" on Twitter: http://bit.ly/1RquoQb Subscribe to our newsletter: http://cbsn.ws/1RqHw7T Download the CBS News app: http://cbsn.ws/1Xb1WC8 Try Paramount+ free: https://bit.ly/2OiW1kZ For video licensing inquiries, contact: [email protected]

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