Ron Popeil Remembered As Seen on TV passed July 28, 2021 (86)
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Ron Popeil is a famed
Ron Popeil is a famed American inventor, pitchman, television star, and the creator of the television “infomercial”.
Born Ronald Martin Popeil in New York City, May 3, 1935, Ron is the quintessential rags to riches tale. His parents Samuel J. (a kitchen gadget inventor), and Julia Popeil, divorced, and placed both Ron and his older brother, Jerry, in a boarding school at age three. Ron remained in a virtual orphanage until he was eight when his grandparents removed him to raise him in Miami, Florida. When he was thirteen Ron moved to Chicago to work in a factory managed by his father. At sixteen, Ron began to sell the very products his father’s factory produced in the flea markets on Maxwell street in Chicago. Storing his goods and table in the back of grimy fish store. Ron would start his day there at 5 AM to set up and would gross as much as $500 per day; a huge success for a kid in the 1950’s.
By age 17, Popeil had amassed enough of a savings to move out on his own and setup a stand at the flagship Woolworth store in Chicago. He hawked his gadgets six days a week, twelve hours each day. Popeil’s stand became an attraction with hundreds of people spending their lunch hours every day watching Ron’s pitch. During the state fair seasons, Ron took his show on the road becoming a staple of every major state fair.
In the early 1950’s after discovering the reach and power of the televised airwaves and their ability to beam his pitch into America’s living rooms, Ron created the first infomercial and commercials. Along with his partner at the time, Mel Korey, he produced the first minute long, black and white commercial for slightly over $500. The first television infomercial was for the Ronco Chop-o-Matic. It quickly spread nationally and made millions turning Popeil into a household name. This led to several generations of parodies by everyone from “I Love Lucy” to “Saturday Night Live”. By the 1960’s television became the exclusive venue for Ron’s pitching and selling and continued to be for the following 5 decades.
Ron’s products are even featured in the Smithsonian Museum.
Ron Popeil was also a pioneer in the recording business. Ronco Records was one of the first in the recording industry to build compilations of well-known artists’ works and to package them for direct to consumer sales on television. This practice was later adopted by others and is still in use by Time Life and other music purveyors.
Popeil has been on more television channels for more hours in more markets for more years than virtually all other celebrities in American television history. Popeil’s sales format, pitch style, and catch phrases were almost immediately duplicated by dozens of other pitchmen. Most of the marketing sales on television today, and the “countdown pricing methods” are direct derivatives of Popeil’s works. The expression and branding “As Seen on TV” was first coined to describe Ron’s legendary success.
Many of the phrases and pitches Ron has used in his infomercials have become an inseparable part of America’s household and entertainment vernacular including: “Set it and Forget it”, “But wait, there’s more”, “Now how much would you pay?” and of course “Less Shipping and Handling”.
Some of the Products that Ron Popeil Has Invented or Marketed
• Showtime Rotisserie & BBQ
• Showtime 6 Star Plus Knife Set
• Veg-O-Matic
• Chop-O-Matic
• Dial-O-Matic
• Popeil's Pocket Fisherman
• Mr. Microphone
• Ronco Electric Food Dehydrator
• Ronco Giant 10-Tray Food Dehydrator
• GLH Formula #9
• Popeil's Pasta & Sausage Maker
• Ronco Grip Spatula
• Ronco Flip-It
• Smokeless Ashtray
• Inside the Eggshell Egg Scrambler
• CleanAire Machine
• Ronco Seal-A-Meal
• Buttoneer
• Rhinestone & Stud Setter
• Bottle & Jar Cutter
• Miracle Broom
• Miracle Brush
• Pottery Wheel
• Ornamental Ice
• Bagel Cutter
• Mince-O-Matic
• Auto-Cup
• Door Saver
• Back Relief - Vibrating Back Massage Air Cushion
• Battery Tester
• Candle Making Kit
• Drain Buster
• Cellutrol
• Feather Touch Knives
• Glass Froster
• Hav-A-Maid Mop
• Instant Shine
• Kitchen Magician
• Mr. Dentist
• Record Vacuum
• Roller Measure
• Salad Washer & Dryer
• Over 50 “Top 20 Hits” Record Albums
• Speed Tufting Kit
• Whip-O-Matic
• Ronco Spray Gun
• Splatter Screen
• Crepe Kit
http://www.ronpopeil.com/
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Born Ronald Martin Popeil in New York City, May 3, 1935, Ron is the quintessential rags to riches tale. His parents Samuel J. (a kitchen gadget inventor), and Julia Popeil, divorced, and placed both Ron and his older brother, Jerry, in a boarding school at age three. Ron remained in a virtual orphanage until he was eight when his grandparents removed him to raise him in Miami, Florida. When he was thirteen Ron moved to Chicago to work in a factory managed by his father. At sixteen, Ron began to sell the very products his father’s factory produced in the flea markets on Maxwell street in Chicago. Storing his goods and table in the back of grimy fish store. Ron would start his day there at 5 AM to set up and would gross as much as $500 per day; a huge success for a kid in the 1950’s.
By age 17, Popeil had amassed enough of a savings to move out on his own and setup a stand at the flagship Woolworth store in Chicago. He hawked his gadgets six days a week, twelve hours each day. Popeil’s stand became an attraction with hundreds of people spending their lunch hours every day watching Ron’s pitch. During the state fair seasons, Ron took his show on the road becoming a staple of every major state fair.
In the early 1950’s after discovering the reach and power of the televised airwaves and their ability to beam his pitch into America’s living rooms, Ron created the first infomercial and commercials. Along with his partner at the time, Mel Korey, he produced the first minute long, black and white commercial for slightly over $500. The first television infomercial was for the Ronco Chop-o-Matic. It quickly spread nationally and made millions turning Popeil into a household name. This led to several generations of parodies by everyone from “I Love Lucy” to “Saturday Night Live”. By the 1960’s television became the exclusive venue for Ron’s pitching and selling and continued to be for the following 5 decades.
Ron’s products are even featured in the Smithsonian Museum.
Ron Popeil was also a pioneer in the recording business. Ronco Records was one of the first in the recording industry to build compilations of well-known artists’ works and to package them for direct to consumer sales on television. This practice was later adopted by others and is still in use by Time Life and other music purveyors.
Popeil has been on more television channels for more hours in more markets for more years than virtually all other celebrities in American television history. Popeil’s sales format, pitch style, and catch phrases were almost immediately duplicated by dozens of other pitchmen. Most of the marketing sales on television today, and the “countdown pricing methods” are direct derivatives of Popeil’s works. The expression and branding “As Seen on TV” was first coined to describe Ron’s legendary success.
Many of the phrases and pitches Ron has used in his infomercials have become an inseparable part of America’s household and entertainment vernacular including: “Set it and Forget it”, “But wait, there’s more”, “Now how much would you pay?” and of course “Less Shipping and Handling”.
Some of the Products that Ron Popeil Has Invented or Marketed
• Showtime Rotisserie & BBQ
• Showtime 6 Star Plus Knife Set
• Veg-O-Matic
• Chop-O-Matic
• Dial-O-Matic
• Popeil's Pocket Fisherman
• Mr. Microphone
• Ronco Electric Food Dehydrator
• Ronco Giant 10-Tray Food Dehydrator
• GLH Formula #9
• Popeil's Pasta & Sausage Maker
• Ronco Grip Spatula
• Ronco Flip-It
• Smokeless Ashtray
• Inside the Eggshell Egg Scrambler
• CleanAire Machine
• Ronco Seal-A-Meal
• Buttoneer
• Rhinestone & Stud Setter
• Bottle & Jar Cutter
• Miracle Broom
• Miracle Brush
• Pottery Wheel
• Ornamental Ice
• Bagel Cutter
• Mince-O-Matic
• Auto-Cup
• Door Saver
• Back Relief - Vibrating Back Massage Air Cushion
• Battery Tester
• Candle Making Kit
• Drain Buster
• Cellutrol
• Feather Touch Knives
• Glass Froster
• Hav-A-Maid Mop
• Instant Shine
• Kitchen Magician
• Mr. Dentist
• Record Vacuum
• Roller Measure
• Salad Washer & Dryer
• Over 50 “Top 20 Hits” Record Albums
• Speed Tufting Kit
• Whip-O-Matic
• Ronco Spray Gun
• Splatter Screen
• Crepe Kit
http://www.ronpopeil.com/
America Newscape is a simple resource for all things America through this portal. These productions are not created or meant for children. For more information please visit:
https://americanewscape.com
YouTube: americanewscape
FaceBook: Facebook: Americanewscape
Twitter: Twitter: AmericaNewscape
Instagram: Instagram: americanewscape
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