CH 16 || PART - 9 || DEVELOPING PRICING STRATEGIES AND PROGRAMS || PHILIP KOTLER

HERE IN THIS VIDEO WE WILL DISCUSS THE CHAPTER 16 OF MARKETING  FROM PHILIP KOTLER . TOPICS COVERED IN THIS VIDEO ARE:-
- PROCESS OF SETTING PRICE
- WHEN COMPANIES SET PRICES
- PROCESS OF SETTING PRICE
STEP 1 : - SELECTING PRICING OBJECTIVES :-
STEP 2 : - DETERMINING DEMAND
- RELATIONSHIP BETWEEN PRICE AND DEMAND
-  MEANING OF DEMAND CURVE AND ITS SLOPE
-  MEANING OF PRICE SENSITIVITY
- METHODS OF ESTIMATING DEMAND CURVES
- METHODS OF DETERMINING DEMAND FOR A PRODUCT :-
1. SURVEY
2. PRICE EXPERIMENTS
3.STATISTICAL TOOLS
- HOW MARKETERS OPTIMISE PRICING
- MEANING OF PRICE ELASTICITY OF DEMAND
- MEANING OF ELASTIC DEMAND
- MEANING OF INELASTIC DEMAND
- PRICE INDIFFERENCE BAND

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