How This Couple Made ₹35 Cr by Selling Momos! | Business Case Study of Yellow Bowl
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Yellow Bowl: A Case Study
Yellow Bowl: A Case Study in Entrepreneurial Success
Founded in 2016 by Ishant and Twinkle Khurana, Yellow Bowl has rapidly evolved from a bootstrapped venture with just 2 lakh into a 35 crore Indo-Chinese restaurant chain, boasting a 10-12% ROI. This case study explores the strategic decisions, operational efficiencies, and innovative marketing approaches that have driven Yellow Bowl's success.
The Khuranas started with a vision of combining affordability and hygiene with Indo-Chinese cuisine. Today, they operate 16 outlets, with four more on the way, serving a diverse customer base. They have effectively used influencer marketing to boost their brand while addressing food wastage and maintaining an efficient business structure.
Looking ahead, the Khuranas plan to expand internationally by 2030 and introduce North Indian cuisine to their menu, showcasing India's culinary expertise globally.
Chapters:
- 00:00 - Introduction
- 00:52 - Head outlet, idea behind Yellow Bowl
- 01:33 - Yellow Bowl outlets, chef training, menu engineering (selling and costing)
- 02:10 - Business model to make money (online and offline platforms), marketing policies, dedicated POCs, royalty-based operations, different cuisine models, ROIs
- 03:20 - Average product, lowest and highest priced products, SKU expansion, unit economics, yearly revenue, profit generated
- 04:56 - Elaborated menu covering all three segments of consumers, percentage of repeat customers
- 05:22 - Table turnover maximization, main challenges faced by the business and plans to tackle them, structured and organized management
- 07:06 - What franchisees are provided with, how new franchises approach their business, recovery of investment by franchisees, handling franchises that do not follow SOPs, and plans to tackle hurdles
- 08:40 - Opportunities for young entrepreneurs in the restaurant business, cloud kitchens, North Indian cuisine in hindsight, vision for Yellow Bowl by 2023.
#business #yellowbowl #momo #India #startup #entrepreneurship #mastersunion #offcampus
Founded in 2016 by Ishant and Twinkle Khurana, Yellow Bowl has rapidly evolved from a bootstrapped venture with just 2 lakh into a 35 crore Indo-Chinese restaurant chain, boasting a 10-12% ROI. This case study explores the strategic decisions, operational efficiencies, and innovative marketing approaches that have driven Yellow Bowl's success.
The Khuranas started with a vision of combining affordability and hygiene with Indo-Chinese cuisine. Today, they operate 16 outlets, with four more on the way, serving a diverse customer base. They have effectively used influencer marketing to boost their brand while addressing food wastage and maintaining an efficient business structure.
Looking ahead, the Khuranas plan to expand internationally by 2030 and introduce North Indian cuisine to their menu, showcasing India's culinary expertise globally.
Chapters:
- 00:00 - Introduction
- 00:52 - Head outlet, idea behind Yellow Bowl
- 01:33 - Yellow Bowl outlets, chef training, menu engineering (selling and costing)
- 02:10 - Business model to make money (online and offline platforms), marketing policies, dedicated POCs, royalty-based operations, different cuisine models, ROIs
- 03:20 - Average product, lowest and highest priced products, SKU expansion, unit economics, yearly revenue, profit generated
- 04:56 - Elaborated menu covering all three segments of consumers, percentage of repeat customers
- 05:22 - Table turnover maximization, main challenges faced by the business and plans to tackle them, structured and organized management
- 07:06 - What franchisees are provided with, how new franchises approach their business, recovery of investment by franchisees, handling franchises that do not follow SOPs, and plans to tackle hurdles
- 08:40 - Opportunities for young entrepreneurs in the restaurant business, cloud kitchens, North Indian cuisine in hindsight, vision for Yellow Bowl by 2023.
#business #yellowbowl #momo #India #startup #entrepreneurship #mastersunion #offcampus
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در تاریخ 1403/04/03 منتشر شده
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