Introduction to Retail | Introduction to Retailing | Chapter 1 | Retail Management in Hindi |

Dr Anand Gupta
Dr Anand Gupta
38.7 هزار بار بازدید - 4 سال پیش - Meaning of retail management, Functions
Meaning of retail management, Functions of a Retail, The Marketing – Retail Equation, The Rise of the Retailer, Key players in the world of retail, Top 10 companies in retail in India, Share of retailing in total employment in selected countries, Challenges facing Global Retailers, Retail as a career etc.

रिटेल मैनेजमेंट का मतलब, रिटेल के कार्य, मार्केटिंग - रिटेल इक्वेशन, द राइज ऑफ रिटेलर, रिटेल की दुनिया के प्रमुख खिलाड़ी, भारत में रिटेल की शीर्ष 10 कंपनियां, चयनित देशों में कुल रोजगार में रिटेलिंग का हिस्सा, चुनौतियों का सामना ग्लोबल रिटेलर्स, करियर के रूप में रिटेल आदि।

00:00 - Introduction
1:23 - Objectives of this chapter
2:12 - What is retail
3:14 - Retailing
3:55 - Functions of a retailer
6:30 - Marketing and retail equation
7:50 - Rise of the retailer
11:40 - Key players in the world of retail
12:35 - Top 10 companies in retail in India
13:10 - Share of retailing in total employment in selected countries
13:34 - Challenges facing Global Retailers
17:27 - Retail as a career
24:36 - Conclusion


Below are the links of my All YouTube videos of Retail Management for your easy revision & making notes (100 percent syllabus is covered as per M. D. University, Rohtak in 21 videos). Still you have doubts in any topic then feel free to contact me.

Unit-1
Introduction to Retail, Careers in Retailing
Introduction to Retail | Introduction...
Evolution of Retail, Organized vs. Unorganized retailing, Retail Mix
Retail in India || Organized vs. Unor...
Theories of retail development, Types of Retailers
Theories of Retail Development || Cha...
Classification of Retail Stores in Hi...
Understanding Consumers
Understanding Consumer in Retail Mana...

Unit-2
Retail Locations- Planned and Unplanned, Site Characteristics, Location and Site Evaluation, Atmospherics
Retail Locations-Planned and Unplanne...
Retail Site Location || Location and ...
Store Layout and Design, Space Management, Visual Merchandising
Store Layout and Design in Retail Man...
Store Layout and Design in Retail Man...

Unit-3
Managing Merchandise-Merchandise Planning, Process, Forecasting Sales, Developing Assortment Plans
Basics of Retail Merchandising || Ret...
Merchandise Planning & Process || For...
Merchandise Planning & Process || Dev...
National Brands and Private Labels
National Brands & Private Labels || P...
Retail Pricing- Setting Retail Prices, Price Adjustments, Pricing Strategies
Setting Retail Prices || Price Adjust...
Retail Communication Mix
Retail Communication Mix in Hindi || ...

Unit-4
Information and Supply Chain Management-Information Flow, Logistics, Distribution Centre
Information and Supply Chain Manageme...
E-Retailing
E-Retailing || Electronic Retailing i...
Multi-channel Retailing
Multichannel Retailing || Retail Mana...
Challenges for traditional retail and e-retail
Challenges for traditional retail and...
Technology in Retailing
Technology in Retailing || Retail Man...
Future of e-retailing
Future of E-Retailing || Future of e-...

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Reference Book: Pradhan, Swapna; Retailing Management; Tata McGraw Hill; New Delhi

My Telegram channel link for Basics of Investment in Stock market, IPO, Mutual fund etc.: https://t.me/startwithmarket

Disclaimer- Some contents are used for educational purpose under fair use. Copyrights Disclaimer under Section 107 of the Copyright Act 1976, allowance is made for: fair use" for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. All credit for copyright material used in video goes to respected owner.
4 سال پیش در تاریخ 1399/03/30 منتشر شده است.
38,762 بـار بازدید شده
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