Apple IDFA Deprecation: Product & Tools Impact

Lot of talk about IDFA deprecation and impact to marketing/UA not so much on product and tools impact

So for our discussion today we will focus on:
   - #1. A summary of what IDFA deprecation means generally for the industry
   - #2. Implications to the value chain
   - #3. Product and tools impact
To talk about all of this we have:
  - Andre Cohen: LinkedIn: andrecohen
  - Niklas Herriger: LinkedIn: niklasherriger

00:00 Introductions
03:17 IDFA Deprecation Review
08:07 Impact of IDFA Deprecation
10:18 Are MMPs Dead
13:45 Broader Ecosystem Impact
24:00 Product Implications
30:50 Impact to Soft Launch
37:19 Where is the Opportunity?
44:00 Final Words