Arduino builds personalized marketing experiences with Twilio Segment and CustomerAI

Arduino wanted to transform the way it interacts with its website visitors, categorizing them into ‘casual browsers’ and ‘ready-to-buy’ consumers.

By using Twilio Segment’s CustomerAI, Arduino could compliantly predict customers’ shopping intentions based on hundreds of data points across 12 websites, server-side data from Big Query, and various APIs. This allows Arduino to focus their advertising spend exclusively on shoppers that are ready to commit, while providing personalized assistance to those still browsing.