Principles of Marketing Ch 9 Lec 1 New Product Development Part 1 Urdu/ Hindi

This Video lecture is part of the lecture series of the subject Principles of Marketing, and the book that is used to study  Marketing by "Philip Kotler". This lecture is part 1 related with chapter 9 named " New Product development". the detail about the new product development, its ways and uses are discussed.

• #education
• #marketing
• #kotler
• #marketing_environment
• #new_product_development
• #idea_generation
• #idea_screening