The Small Biz Ahead Podcast | Wisdom from Patagonia’s First 50 years

On this episode of The Small Biz Ahead Podcast, Vincent Stanley, Director of Philosophy at Patagonia, joins host Gene Marks in a discussion about what the Patagonia brand has learned in its first 50 years and how they weave their philosophy into every business decision. Vincent also shares his insights on the importance of community and how small businesses can make an impact both locally and globally.

Chapters:
00:39 What is a Director of Philosophy?
04:59 Lessons from 50 years of Patagonia
07:16 Small business impact on local communities
09:22 Patagonia’s early days
12:15 Applying brand philosophy to your business decisions
13:48 Patagonia’s approach to employee engagement
17:34 Reducing your business’ environmental footprint
20:51 How can service-based businesses reduce environmental impact?
22:30 B-Corp Certification
28:00 Profit philosophy for small business
31:01 Closing

To learn more about Vincent Stanley, visit his website at vincentstanley.com.

Want more tools and resources for small business owners? Visit us at sba.thehartford.com.

The Small Biz Ahead podcast is dedicated to helping small business owners succeed. Each episode focuses on specific topics that can help you bring your small business to the next level. Gene Marks, an author and business owner, offers insight on how to make your business more efficient with tips, interviews and conversations with business owners and thought leaders.

The views and opinions expressed on this podcast are for informational purposes only, and solely those of the podcast participants, contributors, and guests, and do not constitute an endorsement by or necessarily represent the views of The Hartford or its affiliates.

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