Packaging Design Review - Why Tropicana Orange Juice Packaging Failed

The Murray Brand Minute Episode 2

RJ Murray speaks on the Tropicana packaging redesign in 2009 and explains why the redesign failed.

http://murraybrand.com/

• #education
• #murray_brand_comunication
• #murray_brand
• #design
• #agency
• #marketing
• #branding
• #rebranding
• #redesign
• #rj_murray
• #tropicana
• #arnell
• #fail
• #package
• #orange_juice_beverage