How to Create Wayfair Sponsored Products and Shop Campaigns | Where Will Wayfair Ads show
2.3 هزار بار بازدید -
2 سال پیش
-
Wayfair is an influential, fast-growing
Wayfair is an influential, fast-growing eCommerce platform. If you are interested in getting your brand and home goods products in front of a wide audience, it’s a good choice to use Wayfair advertising. In the Wayfair partners’ console, you have two tools to advertise your products, Wayfair Sponsored Products and Wayfair Sponsored Shops. While the first option is designed to promote single items, the latter allows you to advertise an entire product category or portion of your catalog.
Wayfair is an e-commerce company that was founded in 2002. When anyone hears about this e-commerce platform the first thing that comes into their mind is that they sell furniture, home decor, and other household things. And you’ve heard the right thing!
In 2020 that platform had over 31 million active customers which were almost 11 million higher than the previous year.
Right now, it has over 12,000 suppliers and 15 million goods.
As the number of customers is increasing rapidly suppliers must need to show the items under the right search result. And Wayfair advertising is the most efficient and effective way to do that. As Wayfair knows this, they’ve been constantly updating their platform with new advertising features & suppliers also adapting themselves to those.
Then, from the “Wayfair Sponsored Products” page click on “Add New Campaign”. From here you will find the options to create “sponsored Product” campaigns
After you click on the “Add new campaign” button then you can set a few parameters:
Give a name so later you can find it easily.
Set how long your campaign should run.
You can put an end date if you want to stop the campaign after a fixed time. Otherwise, you can skip it.
Once you’ve set your general setting, now you have to set a few parameters in campaign settings.
Set who will see your campaign.
Set how much your campaign can spend.
You can select here both “Product Based Sponsorship” or
“Keyword Based Sponsorship” you want to create.
Now you have to select the products, you want to advertise based on their “Class”
Click on the “Launch Campaign” and you are all set to live your campaign
Follow the same step you did for Sponsored product campaign till you are on sponsored shop page.
Then from the “Wayfair Sponsored Shop” page click on “Add New Campaign”
After you click on the “Add new campaign” button then you can set the following parameters:
Give a name so later you can find it easily.
Set who will see your campaign, in which store you want to advertise, and product class, and Brand.
Set how long your campaign should run.
Set how much your campaign can spend.
Once you’ve set your Campaign setting, now you have to set the following parameters.
Select three of the best-performing products from those that you select within your targeted class. It’s recommended to add 5-10 products to get started. If any of these products become unavailable, it will substitute a similar product to help ensure your campaign's success.
now you have to set the following parameters.
Select a Button Copy for your banner
Select the Button Link where your banner clicks will land.
Banner images that feature (1-3 )products. Images must have a 2.5:1 width to height ratio, with a minimum of (800x320 )pixels.
Select a copy for your banner from a list of pre-approved copy options.
Logos should be high-resolution, with a minimum width of 400 pixels or a minimum height of 200 pixels.
Now click on the “Submit For Review ” and your campaign will be activated between (1-3) days.
SUBSCRIBE HERE - ecomclips
Blog Post - https://ecomclips.com/blog/wayfair-ad...
boostontime - https://ecomclips.com/blog/
Facebook - Facebook: ecomclips
Linkedin - LinkedIn: ecom
CONTACT US - mailto:[email protected]
#Wayfair #PPC #Campaigns #Sponsored #Ads
Wayfair is an e-commerce company that was founded in 2002. When anyone hears about this e-commerce platform the first thing that comes into their mind is that they sell furniture, home decor, and other household things. And you’ve heard the right thing!
In 2020 that platform had over 31 million active customers which were almost 11 million higher than the previous year.
Right now, it has over 12,000 suppliers and 15 million goods.
As the number of customers is increasing rapidly suppliers must need to show the items under the right search result. And Wayfair advertising is the most efficient and effective way to do that. As Wayfair knows this, they’ve been constantly updating their platform with new advertising features & suppliers also adapting themselves to those.
Then, from the “Wayfair Sponsored Products” page click on “Add New Campaign”. From here you will find the options to create “sponsored Product” campaigns
After you click on the “Add new campaign” button then you can set a few parameters:
Give a name so later you can find it easily.
Set how long your campaign should run.
You can put an end date if you want to stop the campaign after a fixed time. Otherwise, you can skip it.
Once you’ve set your general setting, now you have to set a few parameters in campaign settings.
Set who will see your campaign.
Set how much your campaign can spend.
You can select here both “Product Based Sponsorship” or
“Keyword Based Sponsorship” you want to create.
Now you have to select the products, you want to advertise based on their “Class”
Click on the “Launch Campaign” and you are all set to live your campaign
Follow the same step you did for Sponsored product campaign till you are on sponsored shop page.
Then from the “Wayfair Sponsored Shop” page click on “Add New Campaign”
After you click on the “Add new campaign” button then you can set the following parameters:
Give a name so later you can find it easily.
Set who will see your campaign, in which store you want to advertise, and product class, and Brand.
Set how long your campaign should run.
Set how much your campaign can spend.
Once you’ve set your Campaign setting, now you have to set the following parameters.
Select three of the best-performing products from those that you select within your targeted class. It’s recommended to add 5-10 products to get started. If any of these products become unavailable, it will substitute a similar product to help ensure your campaign's success.
now you have to set the following parameters.
Select a Button Copy for your banner
Select the Button Link where your banner clicks will land.
Banner images that feature (1-3 )products. Images must have a 2.5:1 width to height ratio, with a minimum of (800x320 )pixels.
Select a copy for your banner from a list of pre-approved copy options.
Logos should be high-resolution, with a minimum width of 400 pixels or a minimum height of 200 pixels.
Now click on the “Submit For Review ” and your campaign will be activated between (1-3) days.
SUBSCRIBE HERE - ecomclips
Blog Post - https://ecomclips.com/blog/wayfair-ad...
boostontime - https://ecomclips.com/blog/
Facebook - Facebook: ecomclips
Linkedin - LinkedIn: ecom
CONTACT US - mailto:[email protected]
#Wayfair #PPC #Campaigns #Sponsored #Ads
2 سال پیش
در تاریخ 1401/05/05 منتشر شده
است.
2,329
بـار بازدید شده