Understanding Consumer Behavior and Theory of Reason Action
24.7 هزار بار بازدید -
6 سال پیش
-
The science of marketing is
The science of marketing is increasingly important to success in the modern marketplace.
Theories of consumer behavior address important issues, such as how consumers purchase as individuals versus how they purchase in groups, the role of emotions in purchasing decisions, post-purchase attitudes, and the role of object utility.
Understanding these issues enhances a marketing campaign’s effectiveness and its impact on consumers.
To determine consumer behavior, marketers use numerous consumer behavior models
Theory of Reasoned Action created by Martin Fishbein and Icek Ajzen in the late 1960s centers its analysis on the importance of pre-existing attitudes in the decision-making process.
According to the theory, a consumer only takes a specific action when there is an equally specific result expected.
From the time the consumer decides to act to the time the action is completed, the consumer retains the ability to change his or her mind and decide on a different course of action.
The science of consumer behavior is always evolving.
A plan in business will define the success because you don’t know what to do without a plan forward. This simple exercise will shed light on many of the major problems any small business has.
Theories of consumer behavior address important issues, such as how consumers purchase as individuals versus how they purchase in groups, the role of emotions in purchasing decisions, post-purchase attitudes, and the role of object utility.
Understanding these issues enhances a marketing campaign’s effectiveness and its impact on consumers.
To determine consumer behavior, marketers use numerous consumer behavior models
Theory of Reasoned Action created by Martin Fishbein and Icek Ajzen in the late 1960s centers its analysis on the importance of pre-existing attitudes in the decision-making process.
According to the theory, a consumer only takes a specific action when there is an equally specific result expected.
From the time the consumer decides to act to the time the action is completed, the consumer retains the ability to change his or her mind and decide on a different course of action.
The science of consumer behavior is always evolving.
A plan in business will define the success because you don’t know what to do without a plan forward. This simple exercise will shed light on many of the major problems any small business has.
6 سال پیش
در تاریخ 1396/11/18 منتشر شده
است.
24,731
بـار بازدید شده