Rory Anderson: Betting industry is a ‘golden goose’ for sports

As sports betting sponsorships come under increasing public and political scrutiny, Rory Anderson, former CEO and current Consultant at 12BET, outlined his belief that the gaming industry ‘golden goose’ must not be completely removed from sports, but that some limitation is also needed.

Speaking to SBC’s Global Relationship Director Kelly Kehn in the latest edition of the SBC Leader’s Podcast, Anderson discussed his career in the betting and gaming industry, outlining the development of strong sponsorship relationships.