What is Design Thinking? (How to use it in a business)

Hi lovely people! On previous videos, we’ve spoken about Design Thinking vs Design Sprint, and how to use Design Thinking in work or daily life. In this video, Alvin focuses more on Design Thinking and how it can help businesses achieve business goals. Hope you enjoy the video and find it useful!

Timestamps:
00:00 – Introduction
00:28 – What is Design Thinking
00:56 – 6 Steps of Design Thinking
01:03 – Step 1. Understanding your customer
01:40 – Step 2. Define goals & challenges
02:24 – Step 3. Ideate & come up with solution
03:00 – Step 4. Decide on a solution
03:29 – Step 5. Prototype your idea
04:11 – Step 6. Validate with customer feedback
05:44 – Case study: How Design Thinking helps a business achieve greater revenue
06:38 – How Relab has helped Snooza using Design Thinking
09:11 – Process & Learning Mindset
10:10 – Outro

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Relab Studios is a Melbourne based, multi award-winning digital design consultancy with a high focus on data-led UX studies and well-executed visual UI design solutions. Relab is recognised as a specialist on UI/UX design solutions for complex eCommerce and transactional digital projects that requires high performance on conversion rates. Our design thinking process has helped businesses solve a common problem on making something complex feel simple.

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Want to learn more about Digital Product Design and Strategy?
Visit Relab Academy here: http://academy.relab.com.au/

Read useful articles about Product Design, Product Management, Design Thinking and Design Sprints.
Visit Relab Academy Blog here: https://academy.relab.com.au/blog/

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For enquiries, please email [email protected]

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