LOEWE Paula's Ibiza 2024 campaign

LOEWE Paula's Ibiza 2024 campaign featuring Global Brand Ambassador TAEYONG, 070 Shake, Kevin Abstract, Young Miko, and Yebba.

For every basket bag sold, LOEWE will make a donation to the local communities who handweave them. The donation will help to provide university scholarships in Colombia, build a craft training school in Madagascar, and provide humanitarian relief following the 2023 earthquake in Morocco.

Creative direction Jonathan Anderson
Director Gray Sorrenti
Styling Benjamin Bruno
Production Farago Projects
Set design Philipp Haemmerle
Soundtrack Krystal Klear

TAEYONG hair Songhee Han
TAEYONG make up Seouneun An  
070 Shake, Kevin Abstract & Young Miko hair Bob Recine
070 Shake, Kevin Abstract & Young Miko make up Kanako Takase
070 Shake, Kevin Abstract & Young Miko nails Alicia Torello
Yebba Smith hair Jawara
Yebba Smith make up Raoul Alejandre
Yebba Smith nails Alicia Torello

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