Needs, Wants And Demands | Marketing Management By Philip Kotler Book Summary
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needs, wants and demands |
needs, wants and demands | marketing management by philip kotler and kevin lane keller chapter 1 book summary in hindi
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Needs are the basic human requirements as for air, water, clothing, and shelter. Human also have strongg needs for recreation, education, and entertainment. These needs become wants when directed to specific objects. And demands are wants for specific products backed by an ablity to pay.
Watch full Book Summary: Marketing Management By Philip Kotler...
Buy Book From Amazon: https://amzn.to/3xBF2OW
Needs are the basic human requirements as for air, water, clothing, and shelter. Human also have strongg needs for recreation, education, and entertainment. These needs become wants when directed to specific objects. And demands are wants for specific products backed by an ablity to pay.
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