How to create a content marketing strategy? | Digital Marketing Institute
1.7 هزار بار بازدید -
4 سال پیش
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Interested in learning more about Content Marketing? Check out the link below to one of our online short courses:
Looking to learn more about content marketing?:
https://bit.ly/3hLbcMK
How to create your content marketing strategy
What is content marketing?
The purpose of content marketing is to drive both inbound customer engagement and organic searches (using search engine optimization, or SEO) from a defined audience, which can then be nurtured to convert into valuable customers. Content is strategically created or curated, and distributed in key locations across the internet to attract customers to your website.
What is Inbound marketing?
But what exactly is inbound marketing? Well, it’s a strategy where brands use content marketing to attract customers. The key driver of inbound marketing is consumer intent as potential customers actively seek out the brand’s content. As a result, consumers are more engaged and open to taking action than if the brand were to communicate with them when they are not actively interested.
What is Outbound Marketing?
Outbound marketing, on the other hand, is when the brand pushes its messages out to as many people as it can within a target audience. The brand believes that this audience is a good match for the product or service being advertised. Of course, consumers might not be interested in the product at that particular time! So outbound advertising is generally less effective than inbound marketing at driving action.
00:00 : What is content marketing?
01:01 : What is the purpose of content marketing?
01:25 : What is inbound marketing?
01:47 : What is outbound marketing?
About the Digital Marketing Institute
The global standard in digital marketing certification!
The Digital Marketing Institute delivers unparalleled learning experiences. Gain an internationally recognized digital marketing certification. Develop your digital skills and advance your marketing career.
Learn world-class knowledge. Develop skills in key marketing disciplines. From PPC to SEO, Analytics, Social Media, and more.
Join our global members and get the skills that employers want and make your impact.
Why choose Digital Marketing Institute?
DMI is the proven global standard for digital marketing certification. We operate in 100+ countries and work with the global marketing teams of blue-chip brands and with the world's leading education brands.
Our programs are developed with our council of leading global marketers, so they are built and validated by industry, for the industry.
#digitalmarketing #digitalmarketingcourse #socialmedia #seo #ppc #DMIPRO #digitalmarketingcareer #DigitalMarketingInstitute #GoogleAnalytics #marketing #education
Check out our social channels:
Website - https://bit.ly/3biT65g
LinkedIn - https://bit.ly/35fkQUn
Facebook - https://bit.ly/2MHz8a9
Twitter - https://bit.ly/35ipBMZ
Instagram - https://bit.ly/35eaGUf
Looking to learn more about content marketing?:
https://bit.ly/3hLbcMK
How to create your content marketing strategy
What is content marketing?
The purpose of content marketing is to drive both inbound customer engagement and organic searches (using search engine optimization, or SEO) from a defined audience, which can then be nurtured to convert into valuable customers. Content is strategically created or curated, and distributed in key locations across the internet to attract customers to your website.
What is Inbound marketing?
But what exactly is inbound marketing? Well, it’s a strategy where brands use content marketing to attract customers. The key driver of inbound marketing is consumer intent as potential customers actively seek out the brand’s content. As a result, consumers are more engaged and open to taking action than if the brand were to communicate with them when they are not actively interested.
What is Outbound Marketing?
Outbound marketing, on the other hand, is when the brand pushes its messages out to as many people as it can within a target audience. The brand believes that this audience is a good match for the product or service being advertised. Of course, consumers might not be interested in the product at that particular time! So outbound advertising is generally less effective than inbound marketing at driving action.
00:00 : What is content marketing?
01:01 : What is the purpose of content marketing?
01:25 : What is inbound marketing?
01:47 : What is outbound marketing?
About the Digital Marketing Institute
The global standard in digital marketing certification!
The Digital Marketing Institute delivers unparalleled learning experiences. Gain an internationally recognized digital marketing certification. Develop your digital skills and advance your marketing career.
Learn world-class knowledge. Develop skills in key marketing disciplines. From PPC to SEO, Analytics, Social Media, and more.
Join our global members and get the skills that employers want and make your impact.
Why choose Digital Marketing Institute?
DMI is the proven global standard for digital marketing certification. We operate in 100+ countries and work with the global marketing teams of blue-chip brands and with the world's leading education brands.
Our programs are developed with our council of leading global marketers, so they are built and validated by industry, for the industry.
#digitalmarketing #digitalmarketingcourse #socialmedia #seo #ppc #DMIPRO #digitalmarketingcareer #DigitalMarketingInstitute #GoogleAnalytics #marketing #education
Check out our social channels:
Website - https://bit.ly/3biT65g
LinkedIn - https://bit.ly/35fkQUn
Facebook - https://bit.ly/2MHz8a9
Twitter - https://bit.ly/35ipBMZ
Instagram - https://bit.ly/35eaGUf
4 سال پیش
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