Amazon Marketing Stream Explained! How to Use AMS Data to Improve Your Advertising Campaigns?
2.2 هزار بار بازدید -
9 ساعت پیش
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Amazon Marketing Stream (AMS) is
Amazon Marketing Stream (AMS) is a newly launched product that provides sellers with near real-time campaign metrics and information related to Amazon Ads. This is done through a push-based model and is currently in its beta phase. It is the first time in history that sellers have this kind of ability with Amazon advertising.
In this video, our guest Brent Zahradnik, an Amazon advertising expert from AMZ Pathfinder, discusses whether AMS is a game-changer for Amazon FBA. He explains the options how sellers can start using AMS and provides 3 case studies on how they can utilize AMS data immediately: for hourly bid adjustments, budget allocation, and placement data.
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▶️ Your Google Ads for Amazon Products Will Be More Effective with Attribution Tags!: youtube.com/live/b9b2zO1Y9QQ
👉 Join the EUROPEAN SELLER CONFERENCE for Amazon sellers in Prague, Czech Republic: eusecon.com/
👉 Find more discount coupon codes for Amazon software tools: oklik.co/coupons
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🔶 Topics covered in the video:
➤ 00:00 Intro
➤ 00:45 Brent Zahradnik & AMZ Pathfinder
➤ 01:58 Agenda
➤ 02:45 Disclaimer
➤ 04:09 What is AMS?
➤ 05:58 What data exactly?
➤ 07:40 Placement data
➤ 08:25 Examples of advertisement performance data
➤ 12:21 Why is it a game-changer?
➤ 14:37 Use case 1# Hourly bid adjustment
➤ 15:33 Use case 2# Budget allocation
➤ 17:20 Use case 3# Placement +
➤ 18:37 How will it impact advertising?
➤ 20:52 How to use AMS data?
➤ 24:24 Which marketplace AMS is available?
➤ 25:50 How AMZ Pathfinder helps Amazon sellers?
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🔶 About BRENT ZAHRADNIK and AMZ PATHFINDER
Brent Zahradnik is the founder of AMZ Pathfinder, an Amazon advertising management agency. He started the company in the summer of 2015 and it has since worked with hundreds of brands selling in the North American and European Amazon marketplaces. Pathfinder manages millions of dollars in ad spend per month and is a team of 22 advertising experts who speak 12 languages and live all over the planet. Brent lives in Southern France with his wife, their cat, and entirely too many bicycles.
Learn more about AMZ Pathfinder here: www.amzpathfinder.com
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🔶 Video host - LISETT LEES
Lisett is an Amazon FBA Expert and Strategist who works with different brands helping them to stay on top of the Amazon game. She advises business owners on setting goals and managing the store, helps to create optimised product pages and use Seller Central tools to build the best customer experience for the buyers in order to get more sales for the sellers. Since she started out in 2016 as an Amazon virtual assistant, her mission has been to help businesses run their Amazon stores cost-and time efficiently.
👉 Learn more about Lisett and how she helps Amazon FBA businesses: lisettlees.com/
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🔶 About AUGUSTAS KLIGYS
Known in the business simply as the “Amazon Summits Guy”, Augustas is committed to providing others with the opportunity to achieve success by offering powerfully informative expert sessions and guides to becoming a top Amazon seller. He has recorded over 400 sessions with Amazon industry leaders, experts and speakers. Augustas is also the founder of Orange Klik Company and the following in-person events for Amazon sellers: European Seller Conference, Seller Fest and PPC Congress.
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🔶 About ORANGE KLIK
Orange Klik connects Amazon FBA private label sellers with leading industry experts to help you turn your online business into a massive success. No matter if you are a beginner, still figuring out how to make money online, or an advanced Amazon seller with a strong experience in eCommerce, on this channel you will find up-to-date tips and expert recommendations for sellers of all levels of experience.
👉 Learn more about what we do: orangeklik.com/
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** Affiliate disclaimer: some of the above links may be affiliate links, which may generate us a sales commission.
#AmazonFBA #AMS #AmazonSellers
9 ساعت پیش
در تاریخ 1403/07/07 منتشر شده
است.
2,264
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